I'm Dayana
De La Hoz
UX Designer & Anthropologist
Nice to meet you. I'm passionate about human-centered design and focused on performance, conversion, and client-side strategy.
Since the beginning of my career as a UX designer, my professional experience has been influenced by my background and expertise in human sciences, combining my understanding of human behavior and user experience principles, which allows me to approach design proposals and solutions with a broad and critical perspective of the problem at hand.
I believe in the power of empathy and user research to uncover insights that drive meaningful design decisions.
Experience
2021 - Current
Sr UX Designer
Rimac, Perú
UX inside the web flow squad, analyzing, investigating and proposing solutions and experiments.
2019 - 2020
UI-UX Designer
Xperience Desing, Col
Support on the design area for a particular project, creating pieces, design system and sitemap.
2018 - 2019
UI-UX Designer
Draxo Agency, Col
Design solutions. and support processes for different national and international clients.
2015 - 2017
Product Designer
Alergiamigos - Col
Self employed: investigation, concept and product design. crafted the design and development of the brand's website.