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I'm Dayana 
De La Hoz 

UX Designer & Anthropologist

Nice to meet you. I'm passionate about human-centered design and focused on performance, conversion, and client-side strategy.

Since the beginning of my career as a UX designer, my professional experience has been influenced by my background and expertise in human sciences, combining my understanding of human behavior and user experience principles, which allows me to approach design proposals and solutions with a broad and critical perspective of the problem at hand.

I believe in the power of empathy and user research to uncover insights that drive meaningful design decisions.

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Experience

2021 - Current

Sr UX Designer

Rimac, Perú

UX inside the web flow squad, analyzing, investigating and proposing solutions and experiments.

2019 - 2020

UI-UX Designer

Xperience Desing, Col

Support on the design area for a particular project, creating pieces, design system and sitemap.

2018 - 2019 

UI-UX Designer

Draxo Agency, Col

Design solutions. and support processes for different national and international clients.

2015 - 2017 

Product Designer
Alergiamigos - Col

Self employed: investigation, concept and product design. crafted the design and development of the brand's website.

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